In April of 2010 Kosama partnered with our company, One Social Media, to launch their social media marketing initiatives online in an effort to build market mind-share. Ten short months later, Kosama has become the fitness craze of the Des Moines metro area with multiple franchise locations opening throughout Iowa and other national markets.
As stated in the case study document, the over-arching goal for this project was to increase market mind-share, build company credibility, establish a favorable and recognizable company brand online, and attract new potential members who sign up for the Kosama 10-week program.
While the growth and social media numbers are respectable, the quality of the interaction on the social media channels such as Facebook and Twitter have been the highlights of Kosama’s social media presence. Every day people are conversing on Kosama’s social media platforms and interacting with one another.
Watch the video to hear from the owners of Kosama how social media has impacted their business:
