In today’s cutthroat business world, getting in touch with your clients before your competitor does is of paramount importance. Social media networks, especially Facebook grant you the opportunity to do that, but you have to exploit the opportunity to the fullest. Don’t just let your profile be ‘just another company page’ on Facebook, like many other business organizations do. Your business deserves better than that.
If you wish to come across as a Facebook-savvy marketer, make sure you start off on the right foot. A good start will take you places, whereas a bad one may doom your entire project to social media oblivion. Here are some tips to help you prevent the beginner’s bottlenecks:
- Keep information handy: Please try to avoid the Facebook trap of filling in account details later on. Most profiles remain incomplete this way, since the owners never get around to filling those up ever again. Keep all the necessary information handy in a digital form (text file or spreadsheet will do just fine) before you even start creating the profile. That way, you can simply copy and paste, without having to type in all that info painstakingly.
- Don’t skip the bio: The bio sections in the Facebook profile are often left blank, since many business marketers get tired of typing out all that information. Avoid this at all costs. If you are not too confident about your writing skills, ask an employee to get these done, or get a freelancer to write these up. Just make sure you have a bio that contains all relevant keywords (see next point for explanation) and is easy to read through. You will thank yourself later for doing this.
- Use proper terminology and keywords: Jargons may not look inviting in a Facebook profile, but those sure come in handy when search engines are sniffing through your business profile. For instance, if you are in a business for developing iPhone apps, be sure to include the phrase ‘iPhone application development’ somewhere in the profile. You will show up in search results a lot more often.
- Subscribe to free apps: There are quite a few apps that you can use to make your Facebook profile more inviting for visitors. For instance, if you had a corporate conference in office recently, make sure you share some photos of the same via MyFlickr, an app that links your Facebook profile with your Flickr account. You can also use some of the free apps to announce important events, or conduct user polls on new products/ services you have launched. Interact with your clients and they will pay you back with loyalty towards your brand.
These 4 tips should help you set up a proper company profile on Facebook and interact with clients properly. Don’t procrastinate about these steps when you set up your business profile. These may take your business to new heights, at no extra cost at all.
